The Big Apple Project
Launching this week is a new project that celebrates the local apple industry and Hawke’s Bay artists in a large-scale public art project that shines a light on the amazing successes of our local apple industry in Hawke’s Bay and on the world stage.
A collaboration between Arts Inc Heretaunga, Studio Benega with core funding support from Hastings District Council these ‘Big Apples’ will act as a blank canvas for 20 local artists to produce unique artworks. They will initially form a trail weaving its way through Hastings and Havelock North, transforming the streets, parks and public spaces into a fun, free art gallery, taking people on a journey of discovery for a few weeks from early August to October 2022.
The creation of the apples got underway last week, with the production of 20 large-scale fiberglass apples made by Onekawa firm Trutech Industries that will be mounted on concrete base proudly supported by Angus McMillan Concrete. Resene Paints have sponsored the artists with art supplies and will ensure the durability of the works.
All apples will be offered for sale at a public auction end of October at the 2022 Hawke’s Bay Arts Festival. It is expected that the ‘Big Apples’ will end up in private art collections along with businesses wanting to own a unique representation and celebration of Hawke’s Bay creativity and a great local industry.
An artist expression of interest is available on www.artsinc.co.nz/projects
Pitsch Leiser Community Arts Development Manager for Arts Inc Heretaunga said:
“We are currently in the process of reaching out to artists who are interested to create their own unique artistic expression for the apples and who would love to support bringing a greater visibility to this important industry for our region”
Designs in any art form are welcome, traditional to new media, fine art to illustrations, street art and mosaic, embroidery to metalwork. Whatever the art form, we’re keen to add drama, fun and a creative flourish to the big apple trail.
Over the years the apple growing industry in Hawke’s Bay has changed dramatically.
The industry and all its associated services are hugely important for Hawke’s Bay and New Zealand. Yet for many its economic and cultural impacts are largely still invisible.
The industry currently faces multiple challenges that can only be addressed with a collective effort by all involved. These include ready access to seasonal workers and developing opportunities and pathways to attract young people into the industry across the various platforms and disciplines.